When research comes back and people equate the smell of your brand to the smell of a grandmother’s purse - what do you do? Add some juice to that purse! We created a simple challenge for ourselves as creatives - make the viewer have more energy after seeing our work than they had before seeing it. We called it ‘The sugar rush brand’ and that thought took the brand from quiet to loud and increased sales and relevance along with it.

*Awards: Office-Flage: Best of show/Best Commercial Chicago Addys, CPR (No Dummy) DGA nomination, x5 Adweek best spots, x2 Archive magazine print highlighted