A 3D gum, deserves dimensional creative.

Hubba Bubba was being reintroduced to the market after being discontinued in the 80’s and we got the opportunity to relaunch it. After digging in - we thought the way to create visual impact is to create a world that kids would want to step into and explore. In addition to the visual depth - we also wanted to create conceptual depth as well. We worked with Aardman (of Wallace and Gromit fame), to tell a background story in addition to brand news. To add yet another dimension? Every video ended with different music - so each video was as fresh as each new flavor.

Recognition: Nominated for best animation in the International Film Festival