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DIAL FOR MEN - “Man Luge” - online game
*nominated for a WEBBY award

ART INSTITUTE OF CHICAGO - “360″ - widget
The AIC program entitled “360 - Art Without Borders” was a year long program of events, concerts and exhibitions. 
It was funded with a meager budget. Therefore, to round out the advertising campaign, we created a widget
 that could be downloaded from FACEBOOK as well other websites. The widget not only advertised a program 
about expanding borders, but also allowed this client to stretch beyond theirs.

HOOVER - “America’s Vacuum” - digital event
GPS, Blogging and Twitter. The idea of Americas Vacuum uses all of these technologies to create the best type of advertising for any product. Word of mouth. The idea was to give avid cleaners a sample model from Hoover’s Platinum Series (before they were placed on the shelves) to use for a week. The only catch was that they had to give their opinion and then pass them on to one of their friends. By equiping each vacuum with a GPS (which could be followed online and would be accompanied by stories from users) and giving our participants access to ways to express themselves (an open third party blog as well as a twitter account for each vaccuum), our hope was to create a dialogue between consumers.

JIM BEAM - “Guys Never Change…” - sexy phone

This application is an information-pull from various websites. Images refresh every 6 seconds. After five cycles of
 women in bikinis, a frame would appear stating “Guys think about sex every sex seconds.” (The typo is intentional.)
The message is followed by a billboard reading, “Guys never change. Neither do we.” And the tagline is punctuated 
with a bottle of Jim Beam.

JIM BEAM - “Guys never change…” - urinal mat
This idea leverages Bluetooth technology and the truth that throughout time, guys have bonded
 over practical jokes and drinks. No matter the advancements in technology - Guys never change.
 Neither does Jim Beam.

This is a web banner that activates when clicked on.

. from todd Hoffman on Vimeo.
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email: toddhoffman.work@mac.com